If you’re trying to build an online income, you probably already know the importance of building a list. And central to this is your squeeze page. This is the web page that captures people’s details. It essentially has to achieve just three things:
- Grab the readers attention
- Make a great offer
- Persuade visitors to subscribe
But despite the simplicity of the purpose of the squeeze page, like most things, there are numerous ways to achieve them. And while some convert like gangbusters, others fail dismally. So just what does make a high converting squeeze page?
Components of a High Converting Squeeze Page
Minimum Content. The sole purpose of your squeeze page is to capture email addresses. Therefore it’s imperative you have no distractions on your page. You need a headline that grabs attention, to convey the benefits your gift offers, and an optin form to allow users to subscribe. That’s it. Visitors subscribe or leave.
Keep it Short. If your squeeze page adheres to the minimalistic principles, it won’t go on for pages. And it shouldn’t. Ideally your page should fit on one screen without the need to scroll and your optin form should be immediately visible.
Benefit Driven Headline. The headline is probably the most important part of the squeeze page. Your headline is what’s going to grab the readers attention, and as people are looking for what’s in it for them, you need to tell them about the benefits your gift offers. So, for example, instead of saying “20 Page Downloadable Report on How to Invest in the Stockmarket”, you might say “Discover the Secrets the Top Traders Use To Earn Gains of 2000%+ And Start Making Profitable Trades Yourself”
Use Bullet Points. The typical viewer spends less than ten seconds reading a squeeze page. Bullet points allow you to communicate more of the benefits of your product in a format that is easy to scan, and hence quick to understand.
Include a Video or an Image. Many people are reporting that they’re getting greater conversion rates from video squeeze pages, so you may choose this as the way to go. If you do, you may decide you don’t need to use bullet points. However, if you’re not comfortable with video, or think it’s not for you, then it’s probably a good idea to include an image. Images attract attention, so including one could be a great hook for your squeeze page.
Give Away a Valuable Product. The greater the value your offer is perceived to have, the more likely people are to sign up for it. Not only that, but if you’re not offering a “me to” product, they’ll be looking out for your email once they have signed up. You’d be surprised at the number of people that sign up for free gifts and then don’t even open the email to download them! Make sure they not only want your gift, but actively look out for it.
You may want to experiment with adding a sense of urgency to your offer. For example if you let people know that only x copies will be made available, or that your offer could disappear at any time, some people will sign up for fear of missing out. However, if you say something like “Only available for 7 days”, you need to keep to it. Offering fake scarcity will destroy your reputation before you’ve even built it.
Be honest with your readers. If your giveaway really is as good as you claim it is, people are going to want to know why you’re giving it away. So give them a reason. Something as simple as explaining it’s part of a marketing test will suffice. You just need something to remove the doubt from them.
Build trust by being personal. While there’s many decent, honest folk working online, there’s also a number of scammers. You’re asking someone to trust you with their contact details, so why not let them know a little bit about you? Including your photo and signature on your squeeze page helps to build the relationship between you and the reader. It shows them that there’s a real person behind the offer and can drastically increase their confidence and trust in you, and hence the likelihood that they’ll subscribe.
Have a call to action. Sounds stupid doesn’t it, but if you don’t tell people what you want them to do, chances are they won’t do it. Conversely, if you’re specific about what you want people to do, it’s more likely that they will actually do it. Make it stand out. Don’t just have a “submit” button, instead use something like,
Yes! Send me my FREE report now!
Make it punchy and action orientated and you’ll get more sign ups.
Short Optin Forms. Keep the Information Required to a Minimum. It’s been proven time and time again that the more information you request from someone, the less likely they are to submit it. Therefore to keep your conversion rate high you need to keep the required information to a minimum. And that means email address only. That being said, tests have also shown that personalized emails convert better than generic ones, so you might decide to ask for name and email address. The only way to find out what works best for you is to test it.
Field Labels. Instead of using the usual headings of Name and Email Address, try using an alternative such as My Name Is and My Email Address Is. This is known as a Mad Libs style and has been found to increase conversion by 25%-40%
Declare Your Anti Spam Policy. People want to know that if they give you their email address, you’re not going to abuse it. You can reassure them of this by adding a note under your optin form. Letting people know you will not sell or pass on their details not only builds trust but also conveys you as an ethical marketer.
Finally here’s a couple of killer tips for getting extra mileage from your squeeze page and sending your sign up rate into the stratosphere.
Get your visitors psychologically invested. The more psychologically invested people are with something, the more likely they are to follow through with the process. Don’t believe me? Think of all those long sales letters you’ve seen. They’re long for a reason. But you don’t have to confine this to your sales letters, you can extend it to your squeeze pages as well.
By incorporating a short questionnaire into your squeeze page, you can start to reel your visitors in. And if you’re really smart with your choice of questions, you’ll be conducting some valuable customer research while you do so.
Offer An Incentive And Watch Your Sign Ups Go Viral. If you’ve set up your web form to simply do nothing after someone subscribes, you’re wasting a huge opportunity. Some people use this moment to put a paid offer in front of the subscriber. They know that many people won’t take them up on it, but that some will. Another way to take advantage of this moment is to display a thankyou page and offer another free product. But this time they have to Tweet or Facebook share a link to your squeeze page. It doesn’t take many people to do this before you can potentially have your squeeze page in front of thousands of eyes. And ok, this might not increase your conversion rate, but it can certainly increase the number of subscribers you receive from the initial piece of work. Don’t know how to create the buttons? Use the Cloud Flood tool from ViperChill. Go for it!
As with anything in marketing, what works for one person might not work for another, and what’s a runaway success one day may be a dead dog the next. So to get the best from these tips you need to test, tweak and monitor on a regular basis. Over time you’ll find that you’ll be increasing your squeeze page conversion rates to a level you never thought possible!
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