How would you feel if the online business that you’d worked so hard to build suddenly disappeared overnight? Have you ever even considered that this might happen? And what you’d do if it did? It’s a scary thought, but unfortunately it could be closer than you think.
I know it’s stating the obvious, but in order to sell something, we need customers. It’s very rare that people buy from strangers at the first meeting, and therefore we need something to bring them back to our website so that we can tempt them again. This is often done via email marketing.
The money’s in the list. How many times have you heard that? Know why? It’s true. You see it all the time, both online and off. Offline businesses gather your details via schemes such as loyalty cards and prize draws, while online businesses integrate opt in forms into their sites, enticing you to enter your […]