If you’re looking for traffic, go to where the people are. And over at Pinterest there’s over 10 million of them, and it’s growing 🙂 In fact, it’s currently one of the fastest growing social media sites. So what is Pinterest and why is it so popular?
What is Pinterest?
Pinterest is a social media site based on images. It’s a collection of virtual pinboards, many of which focus on a particular subject such as a hobby, brand or company. Pinners, the term used for Pinterest members, post, i.e. pin, pictures to their boards. This can be either their pictures or those of other members. When someone pins somebody else’s image, it’s known as re-pinning. Over time a visual storyboard emerges that says so much more than words could ever do. The board becomes a visually appealing way for users to interact with ideas and products.
It’s popularity is based around the fact that it’s quick and easy to do. It can also generate a huge amount of business 🙂
How Can You Benefit From Pinterest?
As a marketer you’re always looking for ways to promote your website and drive traffic to it. An increasingly significant way of doing this is via social media marketing. When someone pins an image onto their board, a link back to the source site is created. If it’s your image that’s pinned, you obtain the backlink. That’s great for search engine ranking, but it doesn’t stop there.
Just like in Facebook, people can follow you. Each time you post to your board, the image appears in the feed of your followers. If they pin it to their board, it appears in the feed of their followers. If your image is a winner, you could soon have a viral marketing campaign, generating tons of exposure, and backlinks, to your site, with very little effort and at no cost. And don’t forget, this is effectively other people endorsing you and nothing sells better than word of mouth advertising.
Although Pinterest could be a great asset to your business, don’t forget to engage with others. After all, it’s a social media site, not an advertising board 🙂 You can do this by commenting, liking and re-pinning other people’s images. The more you engage with others, the more likely they’ll be to engage with you.
What Makes a Good Image?
A good image is one that stands out from the crowd. It needs to be eye catching and attention grabbing, stirring the emotions of the person viewing it. The following tend to generate their fair share of good images,
- Stunning photography
- Unusual objects or configurations
- Unique products
Whatever the subject, make sure it’s a good quality image.
Although you’re relying on others to send your image viral, there’s a lot you can do to optimize you pin and boost your search engine rankings.
The first thing to bear in mind is that if you upload an image from your computer, no automatic link is created. Therefore you need to add this manually.
You should also add keywords to your board. These can not only be in the board name, but also the image file name, and the description. However, many people avoid images with long descriptions as they think it messes up the visual nature of their board. So, although you have 500 characters to play with, you might do better by keeping it short. Instead you could put more of your keywords in the comments.
Perhaps a more creative use of the description box would be to include a URL in it. You could have, for example, the image linked to your homepage, and the description box showing the URL of a sales page for a product you’re promoting. Two for the price of one 🙂
Finally add Pinterest “Follow” and “Pin It” buttons to your site. These are available from the Pinterest site, but a new WordPress Pin It Plugin is now available from the guys at Rapid Crush. This allow you to add a description, such as a URL, to your images, utilising a piece of virtual estate which may otherwise have been ignored. It also allows the viewer to post all of the images from your site in one go, if they so wish. Powerful!
Finally, if you still doubt the power of Pinterest and what it can do for your business, take a look at the infographic below.
Over To You: Are you convinced by Pinterest? Are you already benefitting from it? Any boards you’d like to share?