In the previous article I discussed a number of ways to make money online. However, earning an online income involves more than simply creating a number of money making websites and hoping. You need to be able to manage the whole process, from conception to fully functional success operation. This takes a special type of person.
Most successful internet marketers have a number of common characteristics. Central to these is an internet marketing mindset. As many people will tell you, internet marketing can be a lonely path to follow. Many people don’t understand what you do and friends and family will often wish you had a “proper job”. Your success in internet marketing will be determined by the way you think. This dictates your actions, which ultimately dictates your results.
Given the importance of the internet marketing mindset, it’s crucial you understand what it means. Here I take a look at some of what you’ll need.
Components of the Internet Marketers Mindset
A successful internet marketer is able to demonstrate:
Determination. This is often associated with your reason to do something. If you just fancy a change from your current job, then you might find you won’t succeed here. Once you hit a roadblock, or get bored, you’ll likely move on. However, if you have a stronger reason, such as more flexible working hours so you can see your kids grow up, or financial goals to reduce your debt levels and place less stress on your family, then your chances of success are likely to be higher. Make sure you have a big, fat, reason why, and go for it!
Willingness to Learn. Internet marketing requires a range of different skills. Think about putting up a website. This could include all or some of the following:
- Register a domain name
- Get a hosting account and learn some of its functionality, e.g. setting up an e-mail account, installing wordpress, using FTP and taking backups
- Create content
- Use wordpress or HTML
- Integrate an autoresponder
- Add an analytics package
And of course, a website on its own, won’t achieve anything. You’ll need to know about driving traffic, building a list, optimizing your site and writing sales copy. It’s an endless list, but you should have a command of the basics.
Acquiring these skills may be a necessity when you begin, simply because of financial constraints, but the advantage of having them is that you can quickly intervene and do something, without having to wait for someone else to respond, should the need arise. As time goes by and your business grows, you can outsource this and concentrate on the bigger picture. However, it’s still continuous learning.
Direction or Focus. Many people start one thing and before they’ve has time to master it and make it work for them, see the next “shiny object” being advertised. The grass is always greener, the sales copy is so enticing and before you know it, they’ve cast aside what they were doing and they’re back at square one with something else. How you gonna succeed if you’re always at square one? You ain’t.
Focus is a discipline, and difficult though it may be, it can be learnt. When you start out, make yourself a plan. Then stick to it. Simple. Of course, there are always going to be exceptions to this rule. For example, if you decide to become an Amazon affiliate and the program is withdrawn from your area, it’s a good idea to change track 🙂 But generally, if it isn’t something that’s out of your control, stick with the original. Otherwise you’ll never move forward.
Confidence. If you want to be seen as the authority in your niche, you need to exude confidence. While deep down you may have self doubts, you mustn’t let yourself be paralyzed by fear. Whatever feelings of apprehension you may have, you have to project an impression of being in control.
Persistence. There are going to be times when things just aren’t going right. You’ll start to doubt whether you’re doing the right thing and whether it’s worth it. Hang in there! Remind yourself of that strong reason why, look at your plan and give yourself the extra push you need to get over the hurdle. And although this can be a lonely business, don’t forget there are many forums out there, such as the warrior forum, where people will be only too happy to help you. Don’t be afraid to ask, you might just find your mountain becomes a mole hill.
Ability to Plan. To go from start up to successful business you need to develop a plan. The great Internet marketers don’t fly by the seat of their pants, they’re meticulous planners. They make schedules and plans for their day, week, month, year, and even further down the road. They plan every step of a launch before the product development even begins. They plan every single detail they can think of. The more meticulous you are with your plans, the more likely you are to succeed.
Customer Service. You may be able to overcome your fear and hatred of selling via online anonymity, but your customers are people and like to be treated well and feel valued. Your mindset needs to be customer focused.
Develop the above and you’re well on you’re way to becoming a successful internet marketer.
Over to You: Are you a successful online marketer? What are the most important things behind your success? How did you overcome obstacles encountered? What advice would you give people just starting out? Perhaps you’re just starting out. What obstacles have you encountered and how did you overcome them?