Unless you’ve been on another planet or simply switched off of internet marketing altogether recently, you can’t help but have heard about the recent Google Panda and Penguin updates and how these have affected so many sites. While Panda dealt predominantly with on site factors, hitting hard spammy, content light sites, Penguin focused more on low quality backlinks and anchor text.
In this podcast, James and Arlene Martell discuss the question many of us have been asking – how to acquire Google Panda and Penguin friendly backlinks.
Over To You: Were you hit by these recent updates? What have you done to overcome them?